Open to new opportunities

Hey, I'm María Pilar — AI experience designer specializing in agentic AINLPvoice AI

Selected work
So, what exactly do you do?
I design conversational AI that people can trust—structuring the knowledge behind it, shaping the dialogue, and measuring what makes it genuinely useful.
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Selected projects · 2024—26

Two conversations, taken from research to working product.

Each project starts with a real problem observed in the field—not with the technology. From there, it's research, prototyping, and a dialogue measured against real metrics.

{01}Conversational AI · Retail experience · Master's thesis
Airy abstract artwork representing the project

Conversational avatar for Bershka stores

A full-body conversational AI avatar for Bershka stores, designed to reduce operational friction for staff and give Gen Z customers a consistent, personalised in-store experience.

Focus: trust, consistency, and operational relief

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{02}UX/UI · Mobile app · Master's final project
Airy abstract artwork representing the project

Orris — Keeping flatmates' agreements visible

A mobile app that helps flatmates resolve disagreements together and keeps every agreement visible.

Focus: keeping every agreement visible

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About

Language is an interface. I design it to be clear, consistent, and genuinely useful.

Conversational AI specialist with a postgraduate qualification in NLP and hands-on experience configuring and evaluating voice agents built on generative AI, working with RAG architectures. I have managed the end-to-end pipeline for voice assistants—knowledge structuring, skill design, and accuracy/latency metrics—and helped move prototypes into commercial products under agile methodologies.

Experience

Conversational Voice Agent Designer

July 2025 – July 2026

BTS

  • Agent configuration and design. Implemented generative AI–based voice agents through prompt engineering and knowledge base structuring (RAG).
  • Conversational logic and feature integration. Worked with the technical team on the design, implementation, and testing of agent skills.
  • Pipeline evaluation. Analyzed conversation logs to detect anomalies across the assistant's full flow, using accuracy and latency metrics to refine performance.
  • Product development. Contributed to the UX of the internal platform and helped drive the transition from prototyping tool to commercial product in sectors such as customer service.

UX Designer

April – June 2024

Imascono

  • Competitive research and needs analysis. Assessed the landscape of measurement tools for conversational agents and defined real user needs through stakeholder interviews and desk research.
  • Dashboard prototyping. Designed a dashboard prototype to visualize conversational data and performance KPIs, aligning reported metrics with core business goals.

Education

Postgraduate Certificate in NLP

2025

Universidad a Distancia de Madrid (UDIMA)

Theoretical foundations—tokenization, embeddings, language models, transformer architectures—applied to NER, sentiment analysis, RAG, and model evaluation, with hands-on chatbot work in Dialogflow CX.

Master's in AI: Business & Innovation

2025

Nuclio Digital School

Generative AI, MCP-based agent systems, and AI strategy applied to business. Final project: a StackAI conversational agent that queries epigenetic profiles and generates personalized recommendations based on medical guidelines.

Master's in Customer Experience Innovation

2025

Universidad Internacional de La Rioja (UNIR)

Business strategy applied to solution design, treating agents as another channel within the customer experience. Final thesis: designing conversational avatars for Bershka with a user-centered methodology.

Master's in UX/UI Design

2026

Nuclio Digital School

User-centered methods—research, prototyping, flow architecture, content UX—as a foundation for conversational experience design: structuring dialogue, defining information hierarchy, and keeping tone consistent across voice and text agents.

Bachelor's Degree in English Studies

2016

Universidad de Zaragoza

Linguistics, phonetics, pragmatics, and discourse analysis, alongside translation and intercultural communication—feeding directly into voice work: intonation and prosody, pragmatic ambiguity in NLU, and tone across cultural contexts.

Research & analytics

Qualitative

InterviewsDiary studiesCognitive walkthroughs

Evaluation

Usability testingHeuristic product evaluationsBenchmarkingPerformance metrics (accuracy, latency)A/B testing

Analytics tools

UserZoomHotjarAmplitudeGoogle AnalyticsPower BI

Tools & technologies

Conversational AI platforms & providers

Dialogflow CXStackAIElevenLabsAzure SpeechDeepgramLiveKitOpenAIGemini

NLP & ML libraries

spaCyLlamaIndexscikit-learn

Programming & data

HTML/CSSReact JSPython (basic)MySQL (basic)Vibecoding

Design tools

FigmaAdobe

Languages

Spanish · NativeEnglish · C1French · B1German · A1